breakfast television

breakfast television
   Breakfast television is older than most people imagine. It was first tried in the London ITV area in the late 1950s, and then in Yorkshire in the early 1970s. In the early 1980s, however, the IBA offered a separate breakfast franchise and TV-am duly began Good Morning Britain in February 1983, one month after the BBC had crept in with its rival broadcast Breakfast Time, with Frank Bough and Selina Scott. Channel 4’s bright, brash and home-based contribution, The Big Breakfast, started by Paula Yates and Bob Geldof, became a huge success and made a success of Chris Evans, a drag star of Lily Savage, and then a minor celebrity of Johnny Vaughan.
   See also: daytime television
   PETER CHILDS

Encyclopedia of contemporary British culture . . 2014.

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